In this project, we were challenged to create a 30-second commercial from the ground up, capturing the tone and essence of an existing brand. After careful research and consideration, I chose to develop a commercial for Trojan Condoms.

My approach involved deeply analyzing Trojan’s brand voice—known for its blend of humor, boldness, and a straightforward message about safety and responsibility. I crafted a concept that stayed true to these elements while delivering a memorable and engaging narrative. The goal was to resonate with Trojan’s target audience, ensuring that the commercial would feel authentic and aligned with the brand’s established identity.

This project required a full-spectrum creative effort, from concept development and scriptwriting to storyboarding and visual execution, all within the constraints of a 30-second format. The result was a commercial that not only adhered to Trojan’s distinctive tone but also effectively communicated the brand’s core message.