Our team was approached by Sweet Briar College Farms in Virginia with the challenge of handling a comprehensive brand redesign. The goal was to unify their college and farm entities under a cohesive visual identity that would resonate with both current stakeholders and the broader community. This project required us to not only refresh their brand but also to create a seamless integration between the academic and agricultural aspects of their institution.

While I primarily served as the art director, overseeing the creative direction and ensuring the visual elements aligned with the brand's values, I also played an active role in client meetings. Engaging directly with the marketing department and representatives from Sweet Briar's strong alumni network allowed me to gain deeper insights into the institution's history and aspirations. This collaborative approach was essential in crafting a brand identity that honored Sweet Briar's legacy while positioning it for future growth.

Above are the deliverables I was responsible for within the team, and below is our team’s presentation deck in its entirety.