Hims & Hers - “For Them” | Campaign

Our team was tasked with identifying a brand with significant potential for market expansion and developing a strategic growth proposal. After thorough research and analysis, we selected Hims & Hers, a well-established online telemedicine company known for providing licensed doctors and affordable prescriptions across physical, sexual, and mental healthcare.

Our research highlighted Hims & Hers' strong commitment to inclusivity, a core value that has been central to their brand identity. We recognized an opportunity for the company to take a significant step forward by expanding their services to include specialized care for the transgender community. This expansion not only aligns seamlessly with their existing values but also leverages their proven ability to evolve, as seen in their successful transition from "ForHims" to a more inclusive brand that serves a broader audience.

By broadening their offerings to cater to the transgender community, Hims & Hers would not only fill a critical gap in the market but also reinforce their position as a leader in inclusive healthcare. This strategic move would enable them to connect more deeply with a diverse audience, further solidifying their reputation as a forward-thinking, adaptable brand.

Above are the deliverables that we were able to create throughout the project, below is our group’s full presentation deck and underneath that is the campaign launch video I was solely responsible for.

Credits/Roles Within The Team

  • Art Director - OOH Designs

  • Market Research - Market & SWOT Analysis, Personas & Customer Journeys

  • Sole Video Producer - VO Scriptwriting, Video Editing