For this brief, I was assigned the challenge of selecting a product from an existing brand and creating a compelling advertisement for it. The task required developing a robust ad campaign that included a headline, tagline, supportive copy, and visuals. The unique aspect of the project was to execute the advertisement in four distinct historical periods: 1920, 1970, 1999, and 2022.

I chose KLM, the renowned Dutch airline, as the brand for this project. My goal was to craft an advertisement that would resonate with the evolving trends and technological advancements of each era while maintaining the core values of KLM. This involved researching the historical context and consumer behavior of each period to ensure that the ads were both authentic and impactful. By bridging the past and present, I aimed to showcase KLM’s enduring legacy and adaptability across different times.

Above are my executions for four time periods, and below is my entire presentation deck.